The Like and Share buttons both use the Facebook "f" logo today. Our hypothesis was that more people would understand the thumbs up icon on the Like button, so we conducted qualitative and quantitative tests to measure them side-by-side. The results revealed an increase in engagement, so we are switching the Like button from the Facebook “f” logo to the thumbs up icon.
Since my early days in the industry, I’ve grown to love type and all the little nuances that go into setting it. In this article, I want to share some of the fundamentals that I’ve learned, and hopefully help you get better at setting type for user interfaces.
On more than one occasion I have found myself trying to convince team-mates that Infinite Scrolling and its close relative Show More is more likely to degrade the experience than improve upon it. I thought I would jot down my notes on the matter and share them with you.