I have been working on Chrome and Chrome OS for almost 5 years as a visual designer. While I was splitting my time between the browser and the OS, I have been slowly transitioning to a full-time role on ChromeOS over the past year.
The goal of animations isn’t entertaining the user, but rather they are helping the user understand what’s going on or how to use your app most effectively.
When you enter inside Uniqlo’s NYC Iconic Store in 5th Avenue, the first thing you notice is the three huge escalators that take you to the top and main level of the store.