It’s been getting harder for me to read things on my phone and my laptop. I’ve caught myself squinting and holding the screen closer to my face. I’ve worried that my eyesight is starting to go.
In February 2016, we launched a new dynamic visual identity to reflect the ongoing evolution of Uber. In 2010, Uber launched as a way for 100 friends in San Francisco to get luxury rides—everyone’s private driver. Today, we’re a transportation network spanning 450 cities in 72 countries.
Our projects are always created with the user experience in mind. Find out how our design team accommodate an incredibly common condition that is often overlooked.
Agreed-upon design objectives for the work. In order to analyze a design and whether it meets its goals, there must be agreement on the problem that needs to be solved. This likely means a clear understanding of users and their needs. Without these, any feedback is subjective and baseless.
Recently-published research by comScore revealed that Smartphone apps now account for 50 percent of all digital media time. When we add in time spent on apps on other mobile devices — such as tablets — this number goes up significantly.