Hierarchy is a straightforward concept to discuss once diagrammed. Many of the rules of visual hierarchy mentioned in this article seem overly simple and banal, but they are a critical foundation for any good graphic design.
Redesigning an entire icon suite (which hadn’t been updated in 3 years!) was a bigger task than what we anticipated. We encountered 3 key challenges that helped inform these icons.
UX designers know the importance of telling a good story — we strive to give our users a comprehensive understanding of our creations with consistency, accuracy, and intuitiveness.
Every time you visit a website, a process of learning is initiated in the brain. Whether it’s the navigation, layout, or that auto-rotating image slider on the homepage, your brain has to learn how to use the site while keeping track of the reason you came there in the first place. The mental effort required during this time is called...