Infinum #DesignSlices - weekly design newsletter
Oct 22 2019
#DesignSlices - Branding digital products
UX & UI, grids & colors
Hi there, you're reading Infinum Design slices, bringing you the best UI/UX related news straight to your inbox every 2 weeks.
The story behind Asana’s rebrand
On the surface, this is the story of how Asana went from a logo with three circles to a logo… with three circles. But like most things that seem simple at first blush, there’s a lot more to this story than meets the eye.
Branding needs to evolve for the digital age
Brands are becoming more digitised, it’s time we relook our approach to branding.
Eight things you need to know about design systems
It’s on every job description. You might have even heard it your family mention it at Thanksgiving. But what are the facts on these “design systems” that has the whole industry talking?
The impact of tone of voice on brand perception
A two-part experiment found that different tones of voice have measurable impacts on perceptions of a brand.
New logo and identity system for Mailchimp by COLLINS and In-house.
🛠️ Tools & Resources
The super fast color schemes generator!
Create, save and share perfect palettes in seconds!
Cuppa by Victoria Ng
A colourful branding that nicely connects digital and printed materials.
Bicycle shop by Valentin Sauts
A simple example of visual identity being integrated into the app interface.
Klarna is one of Europe’s leading companies for online payments and has the smooothest style in business.